Lateral thinking for bold futures
L77 is a next-gen strategy firm helping to create the brand and business impacts organisations aspire to make, and that our world needs for sustainable futures.
hello@lateral77.com
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Brand
Futures
Brand-led Growth
& Transformation
THE COMPASS AND CATALYST FOR MOVING BEYOND THE HORIZON.
We partner with organisations to shape their brand systems to drive growth and transformation.
Our engagements span the spectrum of brand futures, from vision and strategy, through to engage and experience.
Let's talk.
hello@lateral77.com
Moving beyond
In an era of total transformation, bold shifts are required to move beyond traditional, legacy models.
We believe ‘brand’ is the system upon which organisations need to orient their efforts to truly create long-term, sustainable value.
Seismic shifts on the horizon
Now is the time to recalibrate and reimagine what to do from the ground up
In the next decade, the world will experience a number of seismic shifts. De-globalisation. Climate change. The widening wealth gap, and the global race for AI supremacy. These changes will remap our society. These also apply added pressure on business and operating models, forcing the hand of many leaders to over-emphasise efficiency (short-term win), often at the expense of human connection (long-term gain), be it with customers or their own people.
Success will demand more than just productivity. It’s time for the clarity and confidence to lead, set direction and garner engagement.
From there, everything else follows.
Bolster &
enrich
A ‘SYSTEMIC APPROACH’ - LAYERED, INCLUSIVE AND GLOBAL - TO GROWTH AND TRANSFORMATION, IN WHICH ‘BRAND’ PLAYS A CENTRAL ROLE
We will act as your thought partners, challenging existing ‘orthodoxies’ and making sure that the brand stays true to its promise to customers. Together we empower your wider team to move from visions to realised value, guided by strategy, the values of the organisation and a set of foundational principles that we believe are invaluable for success.
Key principle 1.
Re-frame to transform
Transformation requires a new, evolved ‘lens’.
‘Moving beyond’ through total transformation requires a new, evolved ‘lens’ through which to view the world, a company/ brand’s role, its people, etc. We call this ‘lens’ a frame of reference, which we help to shape and embed in order to make the enormity and complexity of brand futures far more comprehensible. A frame of reference serves as a tool for your organisation to explore the competitive landscape and understand its opportunities, risks and implications, therefore helping your team to make better decisions.
Key principle 2.
Pave the way with people
INCLUSIVE AND CO- CREATIVE FOR TRANSFORMATION ON A HUMAN LEVEL.
For your organisation to effectively ‘transform’, it needs to ensure that each employee is enabled and empowered to understand not only what this change means for their function or team, but for them as an individual. In other words, “how does this change impact me and my role, and what I can do with it.” The outcome will be a greater sense of ownership and responsibility on their behalf, and therefore being more engaged in this transformation journey.
Key principle 3.
Play the long game
GROWTH FROM CREATING LONG-TERM, SUSTAINABLE VALUE: PEOPLE, PLANET AND PROFIT.
Organisations that embed long-term thinking will be in a stronger position to respond to change and increase competitiveness. Moreover, being long-term and sustainable are fully intertwined – neither is achievable without the other.
A new model of ‘partnership’
Global experience & expertize
We believe that global brands are prized assets requiring stewardship from both extensive experience and expertise, blending analytical rigour and creative intelligence. From leveraging foresight for visioning, to data and design methods for opportunity mapping, our systemic, future-led ‘lens’ provides a unique ability to identify growth and transformation pathways.
Passion & ambition
We believe in matching our clients’ ambitions of having the best thinking and activation working on their challenge. We provide this global stewardship through a considered, curated constellation of brand futurists. Our talent pool extends across the globe, providing the unique ability to create the ideal, integrated team for your specific challenge and context.
L77 IS A SPECIALISED STRATEGY CONSULTANCY HELPING LEADERS TO DRIVE BRAND-LED GROWTH AND TRANSFORMATION.
From ongoing advisory for company leaders, to ad-hoc strategic projects and creative workshops, we design our engagements around your challenge and context.
Distinguished pedigree
We have worked with these clients on:
Example challenges include:
